If you’re like most people, you probably use Pinterest to plan your dream wedding, remodel your home, or pick out a new wardrobe.
But what if there were ways to use Pinterest for business planning too?
Believe it or not, there are!
In this article, we’ll explore some of the best ways to use Pinterest for business planning.
What is Pinterest and how does it work
Pinterest is a social media platform that allows users to share images and videos. Users can create “boards” to organize their pins, and they can follow other users’ boards to see the pins they’ve saved.
Why use Pinterest for business planning
There are a few reasons you might want to use Pinterest for business planning.
First, it’s a great way to get visual inspiration. If you’re working on a project and you’re not quite sure what you want it to look like, browsing through Pinterest can give you some great ideas.
Second, Pinterest is a great way to get organized. You can create boards for each project you’re working on, and then save all the relevant pins to that board. This will help you keep track of everything in one place, and it will make it easier to find what you’re looking for later on.
Third, using Pinterest can help you connect with other people who are working on similar projects. You can follow other users’ boards, and they can follow yours. This is a great way to get new ideas and collaborate with others.
How to create a board for your business
Step 1: Build Your Brand
You need to build your brand before you start using Pinterest. You should know who your business is and what you want to do. You also need a clear mission statement that ties everything together.
You should create a logo that represents your company. This logo should also be used in your web design. Make sure that your website has a design that is consistent with the rest of your branding. You should also use the same color scheme and logo on all of your social media sites.
Keeping your design the same in everything you do will help people know that you are professional. People will also see you as an expert if you always have the same look.
Make sure your Pinterest account is a business account. This way, you can link it to your website. Use the code that Pinterest gives you to do this.
Step 2: Link Your Accounts
Now it is time to do some preparation for your work flow. This will help you be more efficient and add new content to your Pinterest boards easily. Make sure you have a link to your Pinterest page on your homepage. You can also add a widget in your sidebar so that people can go to Pinterest from there.
Make sure to Tweet about your Pinterest page and to share your Instagram images on Pinterest. You can use IFTTT to automate this process and it will save you time. You should also install the Instagram app on your mobile device and the Instagram plugin for Chrome – both of which will make it easier for you to keep adding new content.
Shareaholic is a good way to add social media buttons to your website. This will make it easier for other people to share your content. You can also use rich pins to make your pins look better when they are shared.
Step 3: Provide Value
The most important part of your Pinterest marketing strategy is to give value. Make sure you post content regularly and that it is interesting to your followers. You could focus on inspirational images, beautiful images, or tips and ideas. Boards should have a purpose and be helpful for your followers.
Your pins should be valuable in their own right and attract viewers. You should only occasionally link your images back to products you’re selling. Make sure to carefully choose the tags you add to your pins so that people can find your images. You can also write comments underneath to provide context.
You can also attract buyers to your home by using good titles. You can look at the boards we recommended for ideas. You should also keep posting great content to your website that people will want to share on Pinterest. Use analytics to see which content is performing best and make sure that you feature attractive images that will grab attention and get people to click through.
You should also spend some time interacting with the community and building relationships. This means repining the content you find from other users, posting comments and sending messages to your followers. This will help you to build more of a relationship with those users.
Step 4: Monetize
Monetization is the step that should come last, but it is still very important. The best way to monetize your Pinterest account is to add your own products or mention your services in the text below your posts. The great thing about selling products through Pinterest is that the new ‘Buy Now’ button will allow you to sell directly like never before.
If you have an Etsy shop, you can also add a link to your products in the text below your pins. You can also join affiliate programs and add links to products that you recommend in your posts. Just make sure that the products you’re promoting are relevant to your niche and are high quality so that people will want to buy them.
There are a few things to keep in mind when you’re monetizing your Pinterest account. First, make sure that you’re providing value and not just selling products.
Second, only promote products that are relevant to your niche and that you would recommend regardless of whether or not you were being paid.
Finally, don’t spam your followers with too many product links – only promote things that are truly worth their attention.
If you follow these steps, you’ll be well on your way to having a successful Pinterest marketing strategy that will help you to achieve your business goals. Just remember to be patient, provide value, and build relationships with other users and you’ll be sure to succeed.
Your Pinterest Plan -Final Words
Pinterest can be a great way to drive traffic to your website and sell products, but it takes a bit of effort to get started.
If you follow these four steps, you’ll be well on your way to having a successful Pinterest marketing strategy.
Just remember to be patient, provide value, and build relationships with other users and you’ll be sure to succeed.