If you’re an artist, crafter, or small business owner, you know that selling your products can be a challenge.
You may have tried all sorts of marketing techniques, but nothing seems to work quite as well as you’d like.
Have you ever considered using Pinterest?
Pinterest is a social media site where users “pin” images of things they like. These images can be linked back to the website where they came from, making it a great way to drive traffic back to your site or blog.
If you’re not familiar with Pinterest, it may seem like a daunting task to get started.
But don’t worry!
In this article, we’ll give you some tips on how to use Pinterest to sell your products.
First, let’s go over the basics of Pinterest.
Pinterest is a visual social media site where users can share and discover new interests by “pinning” images or videos to their personal boards.
People use Pinterest for all sorts of reasons, from planning their dream wedding to finding new recipes to try.
But did you know that you can also use Pinterest to sell your products?
As a business owner, you can create “boards” that showcase your products.
When people see your products on Pinterest, they can click on the image and be taken directly to your website or blog to make a purchase.
Plus, if you have a blog or website, you can install a “Pin It” button that makes it easy for people to share your images on Pinterest.
This is a great way to get more exposure for your products and drive traffic back to your site.
Now that you know the basics of Pinterest, let’s take a look at how you can use it to sell your products.
How to Use Pinterest to Sell Your Products
1. Create pin-worthy images
The first step in using Pinterest to sell your products is to create images that are “pin-worthy.”
This means creating images that are visually appealing and will stand out from the rest.
Remember, people are scrolling through Pinterest quickly, so you want to make sure your images are eye-catching and will stop them in their tracks.
There are a few things you can do to make your images more pin-worthy:
- Use bright colors: Bright colors are attention-grabbing and will help your images stand out.
- Use infographics: People love infographics because they’re easy to digest and often provide valuable information. If you sell products that are perfect for infographics (such as health or beauty products), be sure to take advantage of this!
- Use close-ups: Showing close-ups of your products is a great way to give people a better look at what you’re selling.
2. Optimize your images for SEO
Just like with any other type of content, you want to make sure your images are optimized for search engine optimization (SEO).
This means including keywords in your image file names and descriptions.
For example, if you’re selling a product such as a “red ceramic vase,” you would want to include that keyword in your image file name and description.
This will help your images show up when people search for those keywords on Pinterest and other search engines.
3. Create helpful blog posts
Another great way to use Pinterest to sell your products is to create helpful blog posts that show people how to use your products.
For example, if you sell jewelry, you could write a blog post titled “10 Ways to Style a Statement Necklace.”
Then, you could create an image for each way and include links back to your website or shop.
This is a great way to get people interested in your products and give them ideas on how to use them.
4. Use Pinterest ads
In addition to organic pins (pins that are shared without being paid for), you can also use Pinterest ads to promote your products.
Pinterest ads are a great way to reach a larger audience and get your products in front of people who might not otherwise see them.
Plus, you can target your ads to a specific audience, which is perfect if you have a niche product.
If you’re interested in using Pinterest ads to sell your products, be sure to check out our guide on how to set up a Pinterest ad campaign.
By following these tips, you can start using Pinterest to sell your products and drive traffic back to your website or blog.
This still leaves us with a problem. If your board is about great interior design ideas and your company sells furniture and decorative items, then it will be very easy for you to include images of your products that people can click through to buy. But if you sell life insurance and your board is about ‘fun family days out’, then you still need to think about how you can use your images to sell your products in a way that doesn’t feel like selling.
One solution is to create an image that shows the ‘end result’ of what your product does, such as a family happily gathered around the table, with the text overlay explaining how life insurance can give peace of mind by ensuring that loved ones are taken care of financially if something happens to the breadwinner.
Another solution is to create an image that people will want to share because it’s funny or interesting, with a text overlay explaining how your product can help them. For example, if you sell pet insurance, you could create an image of a dog with a thought bubble saying ‘I hope my owner has pet insurance because I’m not getting any younger and accidents to happen.
Both of these solutions require a bit of creative thinking, but the payoff can be worth it. By using Pinterest to sell your products in a way that doesn’t feel like selling, you can tap into a whole new market of potential customers.
If you’re not sure how to get started, we’ve put together a step-by-step guide on how to use Pinterest to sell your products. Just follow the link below.
On the whole, your objective here is not going to be to sell directly. Instead, the aim will be to raise awareness for your brand and to build trust and authority. The hope is that your audience will come to think of you as an expert on the subject of families and life insurance and as such, they will follow your links when they do want to find out more about getting a policy.
This of course is not as direct a way to sell but in the long term it can actually be a lot more effective as you’re building a long-term relationship and as you’re establishing yourself as a thought leader in your field. At the same time, you need to think about the comments that you’re adding to your pictures. This is your opportunity to directly link the image back to your site and to promote your product.
For instance, if you’re uploading images of people doing home workouts to provide inspiration and ideas to your followers, then you can sell through those images by adding a note at the bottom explaining that they can find more similar moves in your eBook at THIS link. The great thing about Pinterest is that it really does leverage the viral power of social networks.
If your board is really delivering great value then this fact alone will be enough to ensure that it grows naturally. People will repin your pins, they will comment and they will discover what you’re posting through the search button. If you’re offering new content, if you’re staying on topic and if you’re providing real value by offering a genuine service of some kind, then people will gradually gravitate towards your brand and you’ll build your following.
But that is not to say that there aren’t also other things you can do to further accelerate your progress.
Here are some of the ways you can grow your following more quickly:
- Post Regularly: The more often you post, the more likely people are to find your images when they do a search. Plus, if you post regularly, your images will show up more often in homefeeds, which means other people are more likely to repin them and share them with their followers.
- Choose Your Tags Careful: Like on Twitter, using the right hashtags is very important for getting people to see your images. The hashtags will determine which searches show your pictures. This means that they’ll be responsible for how many people see your brand. When choosing your tags, think about the types of things people commonly search for on Pinterest. Remember that the audience is 85% female and that people are looking for images. ‘How to’ isn’t as applicable here ( ‘life hack’ is a more suitable string).
- Write Comments: If you upload an image without any comment, it will be hard for people to understand what you are trying to say. If it is a bodyweight exercise, explain how to do the exercise. If it’s a decoration for the home, then explain how people can use it, what it is made from, and where to buy it. Make sure to link your brand to the image so people know who made it! Otherwise, people might just appreciate the image but never engage with your profile as the person who uploaded it!
- Interact With Others: Reciprocity is a powerful tool on social media. This is still a social network, so use it to communicate with others. The more you talk to people, the more likely they are to look at your profile and boards. Make sure you interact, follow, repin, and do more. This helps build good will and helps people learn about you.
- Integrate Your Website: There are a few ways that you can link your website and your Pinterest account together. One way is to add a link on your homepage to your Pinterest account. This will help people find you on Pinterest and help you get more followers. If someone visits your website for the first time and likes your content, they might want to follow you on social media. They can then check out your Pinterest and follow your account or boards.
- Cross Pollinate: You should also make sure to post about your home on different social media accounts. If you have a successful Twitter account, for example, then occasionally tweet about the cool things you’re doing on Pinterest. And if you have a lot of pins on Pinterest, share them on Facebook so people can see them. Do this occasionally so that all of your social media followers can see what you’re up to on each platform.
- Think About Pinterest When You Create Content: Some website owners are creating content that is specifically meant to get people to share it on Facebook. They use a confusing title to make people curious and click on it. This kind of content works, but it’s frustrating. Sites like Buzzfeed have built their business off of it. If you want to make an article successful on Pinterest, think about how you will share it before you create it. The same goes for marketing on Pinterest.
- Simple: Your website’s images should be compelling and make people want to learn more about the article or blog post. Make sure that you are taking your own photos or finding unique images to represent your website’s content. This will encourage people to follow the URL.
Some things that can work well are tips that can be portrayed through a single image, memes or inspirational quotes. Note as well that certain images automatically attract more attention than others – for example, pictures of faces!
Selling Through Your Images Using Pinterest – Final Thought
As you can see, there are a number of things that you can do to make sure that your images are working hard for you and your brand. By following the tips above, you can make sure that more people are seeing your images and, as a result, your brand. What strategies have you used to get more eyes on your images? Let us know in the comments below!