”Design is not just what it looks like and feels like.
Design is how it works.”- Steve Jobs

So Fragrance Photo Contest

So Fragrance Photo Contest

An exhibition by So Fragrance Indonesia with a photo contest in Facebook. The exhibition is held in Central Park Mall. The work consist of 3D exhibition lay out, back wall design for photo shoot, logo design for event, Facebook apps design, Facebook page images.

The idea is to give the customer a look and feel of UK to enhance the origin of the brand. So Fragrance is a well known UK brand for teenager perfume. Customer could take their picture with the double-decker bus. The picture has to be uploaded to So Fragrance Indonesia Facebook apps and the most interesting image got a prize.

To show many of UK iconic buildings, the design centered on the buildings silhouette along the Thames river and a collage of images that pictured UK. The layout of the exhibition has to have 2 entrances. To incorporate this, the back wall is double sided. That way the customer could enter from either the back or the front side.

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