So Fragrance Cosmoprof 2012
So Fragrance is a perfume brand from London, England. The target market is teenage girl.
In 2012, So Fragrance join the Cosmoprof event in Hongkong and need to dress up the booth.
The concept is to give the booth a "British look and feel" as well as representing the products that about to make its debut in Asia.
The design is taken from the So Brit advertisement. It got all the London icons. To add more British look and feel, we add British flag and using the iconic Red Telephone booth to cover up the storage room.
The pink color is added to give a more feminine look and to state that the product is more targeted for teenage girls.