Xylitol is one of the Lotte's product. The product itself is good to maintain heatlhty teeth. It is suggested to chew 2 pieces of Xylitol after teeth brushing. For the product launching, Xylitol needs a lot of media to inform and educate the market of its function. The media used included : magazine advertisement, foldable flyer (to be put inside the Xylitol box), X-banner (for events), give away boxes with free sample of Xylitol inside.