”Design is not just what it looks like and feels like.
Design is how it works.”- Steve Jobs
 
 

Koala-March

Koala-March

Koala march is also one of Lotte's product. It is a centerfield biscuit. The biscuit has a unique character and the brand manager wants to introduce the characters to the market. The target market is 6-12 years old. The media used for the promotion : magazine advertisement, small note books for free give away and bookmarks.

 
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