”Design is not just what it looks like and feels like.
Design is how it works.”- Steve Jobs
 
 

Isamu Zinc Chromate

Isamu Zinc Chromate

PT. Isamu Raya Paint is a paint manufacturer in Indonesia and wants to develop a new product Zinc Chromate. The product is an anti-rust paint. The target market is mostly handy man, so the design needs to be simple, easy to see and read. The design requirements are simple design, not too much graphic but the brand should be loud and clear.

To depict that the paint is about protection, we use a golden shield on the cover. Also, since it’s supposed to be covering metal, a metal background is use on this design. This will enhance that the product is related to protecting metal.

For the brand, a simple but strong font is use. Sans serif style is chosen here because it’s easier to read. The white color on the brand with the outline make the logo looks bolder.

 
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